ATTRACTION IS THE STRATEGY.
BEAUTIFUL DESIGN, BUILT TO GROW YOUR BUSINESS.
NORWOOD MAPLE
EASTERN ONTARIO
Service: VISUAL IDENTITY DESIGN
COMMONPLACE
HALIFAX, NOVA SCOTIA
Service: VISUAL IDENTITY DESIGN
SALTWORK STRATEGY
KANSAS CITY, KANSAS
Service: VISUAL IDENTITY DESIGN
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KINGSTON ALUMINUM TECHNOLOGY
KINGSTON, ONTARIO
Service: CREATIVE RETAINER – web & creative direction
PHOTOGRAPHY BY CASEY JONAS
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LOVEBIRD BRIDAL BOUTIQUE
Kingston, Ontario
Service: BRAND MANAGEMENT
A lace invitation with the text "When to order your gown" and a button labeled "Swipe for the schedule." In the background, a couch with a pair of cream-colored shoes is visible, along with a curtain.
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Close-up of white embroidery on fabric that reads 'Loved & Wrapped'.
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Holy Cross Chaplaincy
Halifax, Nova Scotia
Service: Brand World
A white tote bag hanging on a weathered wooden railing at the beach with the words 'FREE ON SUNDAYS' printed on it.
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Group of five people walking down a wooden staircase on a sandy beach with rocks in the foreground and grassy dunes in the background, under a light purple sky.
A rocky shoreline with rocks and water in the background, displaying T-shirts and a cloth bag on the rocks, with scattered text and symbols related to Holy Cross Chaplaincy and Halifax. 
PRIME VIRTUAL MEDIA
Kingston, Ontario
Service: VISUAL IDENTITY
Diagram illustrating different types of door swings with labels, including single and double door swings and bifold door, with annotations for door swing directions and door features.
The word 'PRIME' written in metallic, stylized font against a black background.
A flyer with a photo of a suburban house, titled 'YOUR PROPERTY'S BEST ANGLE'. The flyer includes placeholder text and a logo at the bottom.
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Good Thief Curators
Kingston, Ontario
Service: VISUAL IDENTITY
A decorative white lace doily with the words 'GOOD TEA' embossed in the center, laid on a beige surface.
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Two coffee mugs on a light surface with a quote overlayed that says 'Warmly curated with wonder'.
Artwork of trees and a dirt path with overlaid text promoting a gathering space called 'Good Thief,' emphasizing small wonders, redemption, and reimagining. 
Service: CREATIVE RETAINER – BLOG IMAGE CURATION
BEHOLD
VANCOUVER, BRITISH COLUMBIA
A smartphone surrounded by five magazine covers on a neutral background. The covers feature images of leaves in water, art paintings in a gallery, a woman stretching in a room, a drawing of a mother and child, and two women at the beach with a child.
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Service: Visual Identity 
Eatuitive Nutrition
Calgary, Alberta
Close-up of green textured plant or moss with the word 'Eatuitive' in light green text overlay
A tablet on a wooden table displays a screen with bubbles and yellow background, with text that reads "Eatuitive," "Understanding your results," and "Wellness is priority."
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A marble tray with a cup of coffee, a smartphone displaying 'Your Results' with a background of raspberries, and an open magazine on white bedding. 
Gusto Baking Mixes 
Service: Brand World
Vancouver, BC
Close-up of a white textured paper with an embossed letter 'G' and a small decorative flourish.
Front view of a storefront with a glass window and door. The store name is GUSTO, specializing in gluten-free goods. There are potted plants on each side of the entrance and inside visible through the window.
Apple pie with lattice crust on a white plate, with three gluten-free product labels overlayed
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Abiding Together Podcast
Service: Merch Design
Ohio, USA
A woman wearing a white T-shirt with the text 'No Alternative' and a brown sweater draped over her shoulders, holding the sweater with her left hand.
Back of a woman wearing a white t-shirt with the text 'Why Not Become Totally Fire?' and small print below, standing against a plain wall.
Back of a woman wearing a black T-shirt with white text that asks, "Why Not Become Totally Fire?" and a quote from Pope Benedict XVI, standing outdoors during sunset with trees and a cloudy sky in the background.
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Photos by Craft & Being
BC Dietitians
Vancouver, BC
Service: VISUAL IDENTITY DESIGN
Cream-colored tote bag with the text 'Food is Fuel' and a stylized blue brain graphic, hanging on a woven wooden chair.
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Four social media posts about healthy eating and grocery shopping. Top left shows a plate of breakfast food with eggs, bacon, and fruit. Top right has a plate with a strawberry and the text "Mindful Eating vs. the Dieting Cycle." Bottom left features an elderly woman outdoors with the text "Aging well starts in your gut." Bottom right displays a grocery bag and an apple on a patterned surface with the text "Grocery shop with us!".
A printed flyer for BC Dietitians with the headline, 'Skip the confusion about nutrition,' promoting direct connection with registered dietitians for personalized, evidence-based guidance, set outdoors near a body of water with city buildings in the background. 
LIFE RESTORATION MINISTRIES
Service: Merch Design
VANCOUVER, BC
A group of four women engaged in a conversation, smiling, standing in a hallway with large windows and other people in the background.
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People waiting outside a building, some talking and others on their phones, during daytime with a cherry blossom tree in the background.
Three women in green shirts smiling at a registration desk at a floral-themed event, with a banner that reads 'Graves in No Gardens' hanging behind them. 
Photo by LAURA-ANNE SMID
Bella Nonna’s Deli & Grocer
Vancouver, BC
Service: Visual Identity 
A storefront with a glass door and window displaying the words 'BN's' and 'Benvenuto'. Inside, a hanging light and coffee station are visible. Next to the door, a sign reads 'Local Italian Deli & Grocer'. The bottom of the window shows the website '.com' and some decorative foliage partially covers the left side of the window.
Coffee cups with 'BN'S' logo being filled from espresso machine
A variety of cheeses, grapes, bread, and herbs arranged on a surface, with text overlay reading "Bella Nonna's Deli & Grocer."
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