DESIGN & MARKETING

OUR CORE OFFERING

Brand Strategy

A focused brand strategy that defines what your business stands for, who it is for, and why it matters.
We clarify the foundation behind the brand so every creative decision—from messaging to visual identity—has a clear direction and purpose.
✔ Brand Positioning
✔ Ideal Audience Profile
✔ Competitive Differentiation
✔ Brand Purpose + Values
✔ Brand Personality
✔ Brand Story + Narrative
✔ Messaging Pillars
✔ Voice + Tone Direction
✔ Creative Direction
Brand Design

Our largest, most compregensive service.
Brand World brings strategy, visual identity, and the real-world expression of your brand together into one complete environment.
Every world is shaped around the needs of the business and the desires of the person you’re trying to serve.
Some need a custom website, others need packaging, photography, social content, merch, signage, or a physical space brought to life.
The result is a cohesive brand built from the inside out, with every touchpoint chosen intentionally to support how your business actually grows, sells, and connects.
✔ Primary + Secondary Logo Suite
✔ Brandmark + Alternate Marks
✔ Colour Palette
✔ Typography System
✔ Brand Guidelines
✔ Final Logo + Brand Asset Files
SOCIAL MEDIA MANAGEMENT

A thoughtful social media presence built to extend your brand, strengthen recognition, and keep your business showing up consistently.
We combine strategy, creative direction, content creation, and ongoing management so your social channels feel addictive and connected to the larger goals of the brand.
✔ Social Media Strategy
✔ Content Pillars + Direction
✔ Monthly Content Planning
✔ Branded Post + Story Design
✔ Reels + Short-Form Content Direction
✔ Caption + Copywriting
✔ Content Scheduling + Publishing
✔ Campaign + Launch Content
WEB DESIGN & COPYWRITING

A strategic website designed to bring your brand to life, communicate your value, and turn the right visitors into customers.
We combine strategy, copywriting, design, and development to create an intuitive digital experience that looks unmistakably yours—and works toward the larger goals of your business.
✔ Website Strategy + Planning
✔ Sitemap + Customer Journey
✔ Website Copywriting
✔ Custom Website Design
✔ Mobile-Responsive Design
✔ Shopify or Squarespace Development
✔ E-Commerce Setup
✔ Calls to Action + Conversion Strategy
✔ Basic SEO Setup
Email Marketing

Thoughtful email marketing built to extend your brand, nurture your audience, and keep your business top of mind.
We combine strategy, creative direction, copywriting, design, and ongoing management so every email feels unmistakably yours—and moves your audience toward the larger goals of the brand.
✔ Email Marketing Strategy
✔ Audience Segmentation + Customer Journeys
✔ Monthly Campaign Planning
✔ Branded Email Template Design
✔ Newsletter Copywriting + Design
✔ Automated Welcome + Nurture Sequences
✔ Product Launch + Promotional Campaigns
✔ Email Scheduling + Deployment
✔ List Growth + Lead Magnet Strategy
✔ Monthly Performance Review + Recommendations

Relic comes alongside founders as their brand designer and marketing strategist.

Through thoughtful design and strategic branding, we help businesses craft attractive identities snd expand their reach.

A woman with long brown hair, wearing a blue denim shirt and gray pants, is sitting on the wooden floor in front of a brick oven. She is smiling and looking to her left while holding an open magazine. Surrounding her are various magazines, color swatches, and printed materials spread out on the floor.

WHY CLIENTS CHOOSE RELIC

Marketing and advertising agencies are often built for volume, with layers of process between the client and the creative work. Freelance designers can offer a more personal experience, but too often prioritize aesthetics without the strategy, structure, or systems needed to move a business forward.

Relic sits deliberately between the two.

With our team, aesthetics never come at the expense of strategy — and strategy never comes at the expense of beauty.

Our strong creative eye, paired with entrepreneurial intuition, gives our clients the best of both worlds: thoughtful strategy, exceptional design, and a seamless, highly collaborative process from beginning to end.

Clear timelines. Organized deliverables. Thoughtful communication. Strategic decisions with a reason behind them.

You get the calibre of an agency with the intimacy, agility, and investment of a creative partner.

BEAUTIFUL & BUILT TO GROW.

Individual Services:

BRAND PHOTOGRAPHY

Strategic brand photography and content designed to bring your visual identity to life across every touchpoint.
From creative direction and shot planning to a curated library of imagery and social-ready content, everything is created to feel cohesive, recognizable, and distinctly yours.
✔ Creative Direction + Shot Planning
✔ Brand Photography
✔ Product + Lifestyle Imagery
✔ Social-Ready Content Library
Shopify Web Design & build

A custom Shopify website designed to bring your brand to life online and turn interest into action. The build includes thoughtful page design, responsive mobile optimization, intuitive navigation, product and collection setup, and a cohesive visual experience that feels unmistakably yours while remaining easy to manage and built to support growth.
✔ Custom Page Design
✔ Mobile Optimization
✔ Product + Collection Setup
✔ Navigation + User Experience
✔ Shopify Build + Launch
Merch Design

Thoughtful merchandise designed as an extension of your brand—not an afterthought. From apparel and packaging to custom goods and promotional pieces, every item is developed to feel cohesive with your visual identity while creating something people genuinely want to use, wear, or keep.
✔ Apparel + Soft Goods
✔ Custom Merchandise
✔ Promotional Products
✔ Production-Ready Artwork
Social Media Content

Strategic social media content designed to keep your brand recognizable, cohesive, and engaging wherever your audience finds you. From campaign graphics to ongoing branded content, every piece is created to extend your visual identity and make showing up consistently feel easier.
✔ Social Post Design
✔ Story + Reel Graphics
✔ Campaign Creative
✔ Branded Templates
✔ Launch + Promotional Content
✔ Content Art Direction
PACKAGING DESIGN

Strategic marketing collateral designed to carry your brand consistently into every customer-facing moment. From sales materials and print pieces to campaign assets and presentations, each touchpoint is created to feel polished, cohesive, and unmistakably aligned with your brand.
✔ Brochures + One-Sheets
✔ Sales Decks + Presentations
✔ Print + Promotional Materials
✔ Campaign Assets
✔ Digital Marketing Graphics
Branded Touchpoints

Thoughtful branded touchpoints designed to carry your identity into the moments your audience actually interacts with it. From menus and invitations to signage, stationery, and printed pieces, each detail is designed to feel cohesive, intentional, and distinctly yours.
✔ Menus + Price Lists
✔ Invitations + Event Materials
✔ Signage + Wayfinding
✔ Stationery + Note Cards
✔ Brochures + Lookbooks
✔ Gift Cards + Product Inserts
✔ Print + Promotional Pieces