BASED IN KINGSTON, ONTARIO

SOULFUL BRAND STRATEGY & DESIGN that SETS YOU APART

A woman with long brown hair, wearing a green sweater and blue jeans, sitting on a beige chair in front of a white wall and brick fireplace, smiling at the camera.

I close the gap between your vision & your visuals, crafting brand experiences that elevate your image and make you magnetic.

Here’s proof.

HOP ON A CALL

Explore SERVICES

Close-up of white envelopes with embossed flower and window design and the word 'GOODTHIEF' on the surface.

Two coffee mugs on a plain surface with text overlay reading "Warmly curated with wonder."

Neon-style text that reads 'PRIME' on a black background.

A gray marble tray on a white bed holding a smartphone with a berry background and the text 'Your Results', a white mug of coffee, and an open magazine with a partially visible page.

Close-up of green, fuzzy, spiral-shaped plant or vegetable.

Group of five people walking down a wooden staircase on a sandy beach with rocks in the foreground and grassy dunes in the background, under a light purple sky.

A rocky shoreline with rocks and water in the background, displaying T-shirts and a cloth bag on the rocks, with scattered text and symbols related to Holy Cross Chaplaincy and Halifax.

A storefront with a glass door and window displaying the words 'BN's' and 'Benvenuto'. Inside, a hanging light and coffee station are visible. Next to the door, a sign reads 'Local Italian Deli & Grocer'. The bottom of the window shows the website '.com' and some decorative foliage partially covers the left side of the window.

White textured paper with embossed letters 'G' and a floral symbol.

Flyer for BC Dietitians with the slogan, 'Skip the confusion about nutrition,' promoting connected, evidence-based nutrition guidance from registered dietitians.

A beige tote bag with the phrase 'Food is Fuel' and a graphic of a brain, resting on a wooden chair.

STRATEGIZE

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CRAFT

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CONNECT

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STRATEGIZE 〰️ CRAFT 〰️ CONNECT 〰️

AT A

GLANCE

DEVELOP YOUR STRATEGY

Purpose, Vision & Mission

Competitor Analysis

Personas Development

Positioning

Messaging

CRAFT YOUR LOOK

Logo System

Colour Palette

Typography

Creative Direction

Brand Photography

CONNECT YOU TO YOUR COMMUNITY

Social Media Marketing

Web Design

Packaging Design

Merch Design

Email Newsletters

BRAND DESIGN SERVICES

Frequently Asked Questions

As an established brand strategist, I can’t in good conscience only design a logo for you.
Design is your brand’s silent ambassador. Telling your story & value before you get to say the words.
Only having a logo will work against your credibility and recognizability, if all of the other places where your people meet you look different, i.e., the fonts on your website don’t match your socials, which don’t match your packaging, etc.
It leaves an unprofessional assumption about you, even if people can’t quite identify why.
You deserve a strategic system that works for you, not against you. One that’s cohesive, impressive, and attractive.
Of course! I offer a monthly payment model for the Brand World builds, and split payment for the Visual Identity offering.
The reason I’m in design is to make you money. It’s against my entire philosophy to be another financial burden on small businesses.
I highly value payment flexibility as an owner myself, so I’m happy to offer it to other founders.
I consider AI a very helpful administrative assistant, but a terrible brand strategist.
When I’m stuck on a visualization I might generate an image as more creative fuelling, but it is never the finished concept. It has sometimes helped me in the process, but rarely delivers something high value that I’ve kept in a final delivery.
If it makes sense for the project and the client is open to it, I would use AI to visually communicate a creative direction I have in my head.
But so far, I haven’t had to.
I offer two types of brand design services that vary in length depending on your project.
Visual Identity Design is an efficient, smaller logo/colour/font system that takes 3-4 weeks to craft.
The Brand World is the comprehensive experience of designing and building a full brand, which typically takes minimum 12 weeks.
My packages & design process is bespoke to fit your unique needs. Once we meet, I’ll be able to offer a specific estimate.
Yes! Some of the most fun projects are one off design services. Such as labels, custom Christmas cards, stickers, signage, social media templates, etc. etc. I have a small budget of time each month for these projects. Reach out to me with your idea!
Or, if you know you consistently want a team member dedicated to all the creative/marketing labour in your business, you might need a Creative Assistant.
No! I work with early stage ideas, as well as full established & operating businesses.
Whether its half-baked or fully fleshed-out, if you’re already talking to people about your idea or hoping to soon, you already have a brand.
Your brand is what people feel, even before they see.
It’s likely your business already has a brand, but it might not be what you want or hope for for the future, and it might lack strategy.
Come to me with your vision and dreams, and we can build it from the ground up, together!

A person wearing a pink sweater and blue jeans, holding a mug of black coffee while sitting on a beige couch.

In a world of AI-generated and generic design, Julia has a gift for bringing a truly human element to a brand. When we came to her, we had absolutely no idea how we would reflect our deeply relational and in-person ministry through digital mediums. Everything she delivered, from photography to fonts and colours, to strategy, felt so deeply like us. The work she did with us feels timeless, real, and beautiful— just as much art as it is branding.

James, Director
Relic was amazing to work with. Very easy to communicate ideas, and understanding the branding process. My brand is noticeable all around town and beyond, as well as online. The designs were amazing and easy to adapt to my social media.

Sandra, Owner
Julia's work far exceeded my expectations. She listened to the ideas & concept I had for the business & then brought it to life with incredible attenttion to detail. The final aesthetic was creative, clean but detailed, and I've received nothing but rave reviews on the brand package she built for my business. You're in very good hands with Julia!

Paula Lyons, Owner

A woman sitting cross-legged on a wooden floor, surrounded by magazines, color swatches, and papers, looking smiling and holding an open magazine, with a brick fireplace in the background.

I’m Julia, the Founder of Relic

VIRTUAL COFFEE

With a decade of experience in entrepreneurship and design, I bring expertise and connections to every project. Helping visionary leaders build magnetic brands that are strategically positioned, relevant, and deeply impactful.

At the heart of my design work is a desire to alleviate anxiety from business owners, offering community and genuine support for the founder that feels like they have to do it all (and still isn’t seeing results).

Fortunately for my clients, I am an unrelenting student of brand and business, borderline addicted to leveraging beauty and goodness to make small businesses more successful.