BEHIND THE BRAND BUILD
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Develop your strategy

(FIRST)

Every great brand begins with discovery — a deep dive into your story, your audience, and what sets you apart. This strategic foundation gives your brand clarity, direction, and a message that actually moves people.

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INQUIRY FORM

For more on why brand strategy matters →

READ THIS ARTICLE

Craft your look

(THEN)

With a clear strategy in place, we translate your story into a visual language with logos, colours, type, and illustrations that feel unmistakably you.


This is where your vision because visuals and your brand comes alive with a look that attracts, resonates, and sets the tone for every creative decision that follows.

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Connect you to your people

(LAST)

Your brand is how you make people feel.

It’s not your logo, your colours or your fonts. It’s your magic.

Once your look is defined, we extend it into the places people actually meet your brand. Your website, merch, packaging, and social media presence all become touchpoints of recognition, shaping how your people feel, remember, and connect with you.

A strong brand doesn’t only impress, it creates community.

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Visual Identity Design

AKA, the Mini Brand

  • This identity design process is an intentional and strategic starting point for solo-founders, entrepreneurs, and anyone launching or refining a small venture.

  • Week 1: Discovery & Creative Direction Alignment

    • You’ll receive a brand discovery questionnaire to clarify your goals, ideal audience, and the feeling you want your brand to create.

    • I’ll follow up with a moodboard and creative direction presentation so we can align on style and direction before I begin designing.

    Week 2: Sketching & Revisions

    • Your first look at a logo & brand concept based on the approved direction.

    • You’ll have space to react, share feedback, and thoughts on how to get this look closer to your brand vision. (This is your first revision)

    Week 3: Final review

    • Second look at the revised concept based off of the latest direction.

    • Your final opportunity to share any more notes so we can get this brand to feel polished, intentional, and aligned. (This is your second revision).

    Week 4: Delivery

    • You’ll receive your full completed visual identity system, including logo files, colour palette, typography, and any supporting elements.

    • You’ll get a simple, clear style guide that shows you exactly how to use your new identity with confidence.

    • We wrap with a walkthrough and social media launch package so you feel ready and excited to share your new look with the world.

    • 8+ Logo Variations

    • Full Font System

    • Custom Colour Palette

    • Social Media Launch Template

    • 30+ page Brand Brand Book

    • 30+ page Brand Style Guide

  • You gain the clarity and cohesion you need to show up professionally and confidently, before stepping into the fuller investment of a complete brand world with web design, photography, and social media.

    You’ll walk away with a professional, attractive visual foundation you’re proud to share and excited to put into the world.

    Your brand will feel polished and recognizable. It will create momentum for you, build trust with your community, and open the door to attracting more of the people you want to work with, and revenue you want to generate.

  • Begins at $3,000 CAD.

Brand World

  • This is best for all-in founders with established or growing businesses, who need a brand that feels attractive across every community touchpoint: from web to merch to social media.

  • Phase 1: Brand Strategy & Creative Direction

    You begin with a deep brand discovery to clarify your goals, audience, and positioning.
    We meet for collaborative strategy sessions to shape your story, voice, and personality. You receive a creative direction presentation that sets the visual and emotional tone for everything that’s about to follow.

    Phase 2: Craft your look

    You receive your first full brand concept, including logo direction, typography, colour palette, patterns, and supporting elements. You have space to react and refine so the identity feels aligned and intentional. Your final visual system is delivered with a comprehensive style guide.

    Phase 3: Connect you to your people

    While photography is being completed & edited, we build the structure of your digital presence.
    You receive a website wireframe and page flow to establish layout and strategy. Once photography arrives, your full website is designed with brand-aligned visuals and messaging.

    Phase 4: Brand Extensions and Marketing Ecosystem

    With photography in hand, we create the assets your brand needs to show up in the world. This may include collateral, merch, packaging, and social templates. Everything is built bespoke to you and your brand’s needs to feel cohesive across print, digital, and experiential touchpoints.

    Phase 5: Implementation and Elevation

    You receive a full walkthrough of your brand world and website. Including recorded Canva training for brand implementation and best practices. We refine final details, prepare launch materials, and ensure you feel confident using your new identity.

    This phase brings everything together in a polished and exciting reveal. Ready for you to invite your people into your world.

    • Full Brand Strategy Book complete with a competitor analysis and strategic positioning

    • Complete visual identity system

      • 8 to 12 logo variations

      • Full typography system

      • Custom colour palette

      • Pattern and visual elements

      • 50+ gallery of brand photos

      • Social media templates and content direction

      • Merch, packaging, or collateral design (as needed)

      • Custom website design (homepage plus core pages)

      • A 40 to 60 page Brand World Guide that documents your full brand ecosystem

  • You gain a brand world so magnetic it feels impossible to ignore. People don’t just notice you. They lean in.

    Your messaging, visuals, and digital presence work together in a way that makes people instantly understand who you are and trust what you offer. They feel connected. They want to identify with you. They want to be part of what you’re building.

    Your brand becomes recognizable, memorable, and loved. This increases trust, improves conversion, and naturally leads to more of the clients, opportunities, and revenue you want.

  • Services involved are highly variable depending on your needs. Let’s hop on a call and work together to define scope & price.

    Book a call.

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After filling out this form, we’ll reach out to set up a Discovery Call where you can tell us more about your vision & goals.